“People do not decide to become extraordinary. They decide to accomplish extraordinary things.” – Sir Edmund Hillary (1919-2008)
McHugh Media is a new integrated media company. It is privately owned by husband-and-wife team Michael and Michelle McHugh. For them, owning their own media group and launching both a magazine and online integrated media concept is a dream come true.
MiNDFOOD is an integrated media brand delivering local and global information. The magazine and website feature television, podcasts, electronic newsletters, recipes, quotes, brain teasers, features, photographs and daily news.
The core editorial platforms of Think, Community, Health, Beauty & Style, Home & Travel, Food & Drink, Technology, Motoring and Puzzles & Competitions can be accessed online and through the pages of the magazine.
Launched in March 2008, MiNDFOOD is innovative in that you can choose how and when you want to access the content, either through the pages of the magazine or daily interaction with MiNDFOOD online. We’ve done the work for you.
Michael was the creator and founder of Notebook: magazine. Notebook: went on to win MPA Australian Launch Magazine of the Year 2005, Marketing Campaign of the Year, MPA Editor of the Year, and Special Execution. Notebook: has successfully launched in Australia and Italy.
Michael also launched the successful magazine Delicious, winning MPA Australian Magazine of the Year and Launch of the Year 2003, and Best Epicurean Magazine in America 2004. Delicious has also successfully launched in the UK and Holland and is currently being trialled in the Asian marketplace.
MiNDFOOD magazine boasts a total circulation in New Zealand of 36,800 copies, making MiNDFOOD the fastest-growing magazine in the country, according to the NZ Audit Bureau of Circulation.
In addition, mindfood.com attracts more than 280,000 visits each month, receives more than 450,000 page impressions and delivers more than 295,000 email Newsletters every week. In October 2012 MiNDFOOD launched a digital app which includes everything you love about the magazine, with great new digital features, videos, podcasts and more. The APP has received 100,000 downloads to date and was awarded Best New Apps of 2012 and 2013 by Apple.
“A society is defined not only by what it creates but also by what it refuses to destroy.”
– John C. Sawhill (1936-2000)